Samsung Electronics has announced the release of a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs through Samsung Art Store, turning everyday interiors into living galleries.
The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe, and Latin America, offering a snapshot of the conversations shaping art in 2025.
Pascale Marthine Tayou’s “Dreams in Giza” brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including “The Wait” and “A Day’s Weight,” confront the complexities of belonging and diaspora with striking emotional intensity.
“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”
The collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.
Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensures these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.
“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”
The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the ABP collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Paris and is renowned for her lyrical abstraction and her deep exploration of color and form.
The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of color, texture, and detail, giving the impression of a gallery-quality piece at home. Exclusive artwork is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums, and galleries more accessible than ever.
The Frame Pro is Samsung’s most advanced art TV yet, featuring an upgraded Neo QLED screen for brighter colors, sharper contrasts, and deeper blacks. Its Wireless One Connect Box makes installation seamless, and it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life. The Frame Pro is fully customizable, from its bezels to its size, offering the perfect complement to any décor.
This year, Samsung also expanded Art Store to the AI-powered Neo QLED and QLED series, unlocking even more ways for users to enjoy art in their homes.a
