Kanye West: How To Lose A Billion Dollars In One Day

Shoe brand Skechers claims it had to escort Ye, known as Kanye West, from its corporate offices in Los Angeles after he showed up “unannounced and uninvited”.

The firm added it had “no intention” of working with the rapper and designer.

It comes after Adidas, the German sportswear giant, cut ties with Ye over anti-Semitic remarks he made on social media.

In a statement Skechers said Ye had arrived at its offices with a party and was “engaged in unauthorized filming”. The party were escorted from the building after a brief conversation, it said.

The brand said: “We condemn his recent divisive remarks and do not tolerate anti-Semitism or any other form of hate speech.”

It added: “We again stress that West showed up unannounced and uninvited.”

Ye, who has been diagnosed with bipolar disorder, has been involved in a string of high profile spats with big brands in recent months and many have cut ties.

Bipolar disorder is a mental health condition that affects your moods, which can swing from one extreme to another. It used to be known as manic depression.

The scandals are likely to hit the rapper’s income and he has lost his position in Forbes magazine’s list of billionaires. The magazine estimates the loss of the Adidas partnership has cut his net worth from $1.5bn (£1.3bn) to $400m.

In the past few hours Ye took to Instagram to address the well-known entertainment talent agent Ari Emmanuel, who had called on firms to stop working with Ye over his anti-Semitic comments.

He wrote: “Ari Emmanuel I lost 2 billion dollars in one day and I’m still alive. This is love speech. I still love you. God still loves you The money is not who I am. The people is who I am.”

On Tuesday, Adidas’s ended its Yeezy brand collaboration with Ye saying it does “not tolerate anti-Semitism and any other sort of hate speech”.

His products will be pulled from sale with immediate effect, said Adidas. The collaboration was put under review last month after the rapper showed a “White Lives Matter” T-shirt design at Paris Fashion Week.

‘Hateful and discriminatory’

Days later, the rapper posted anti-Semitic comments on his Twitter account which led to his account being blocked. Ye responded to his suspension by re-joining Twitter and saying he would go “death con 3 On Jewish people”, earning him a second disbarment.

Cutting the partnership, which has been hugely successful, means Adidas will make a net loss of £217m in 2022, it said.

Subsequently the Foot Locker retail chain has said it will no longer stock Yeezy-branded products as it did not “tolerate any form of hateful and discriminatory behavior”.

It added that it had instructed its shopmanagers “to pull any existing product from our shelves and digital sites”.

It has also been reported that a $15,000 a year Christian school opened by Ye earlier this year has temporarily closed its doors. In an email seen by The Times, the principal of Donda Academy in California said ”at the discretion of our founder, Donda Academy will close for the remainder of the 2022-2023 school year effective immediately”.


Investment bank JP Morgan and fashion house Balenciaga have parted ways with the rapper. He has also been dropped by his talent agency.

Gap, which ended its tie-up with Ye in September, is taking immediate steps to remove Yeezy Gap products from its shops and online store.

Film and television production company MRC said on Monday it will not be airing its recently completed documentary on the rapper.

Also this week, Madame Tussauds in London removed its wax figure of Ye. It said the figure had been “retired from the attraction floor to our archive. Each profile earns their place at Madame Tussauds London and we listen to our guests and the public on who they expect to see at the attraction”.